News: World Basketball Festival

Tradition. Love. Innovation.

Converse. Jordan Brand. Nike.

Three brands, three themes, colliding in a massive celebration of the game that’s fueled them all – basketball.

Last week in New York, Nike announced the “World Basketball Festival” (“WBF”), a three day blowout set for August 12-15 in New York City. Three pivotal locations are tapped for events – Madison Square Garden, Times Square, and Rucker Park.

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