Converse’s new campaign “You’re it” highlights 23 unique and creative artists from around the world in a series of web shorts. The campaign featured artists form 13 different countries including Kid Cudi.
In this short, Converse takes a trip back to Cudi’s roots as an artist in his hometown of Cleveland, OH as he recalls his first raps. “My name is Kid Cudi and I’m the dream weaver of songs”
The campaign’s goal was to tap into the grassroots of Converse’s global market and introduce the artists of tomorrow, for the full set of 23 videos visit ACNE Productions and for a case study click here.
Converse – Kid Cudi
Agency: Anomaly, New York
Production Company: ACNE Film, Santa Monica
Director: Tyler Manson