IFC Center x Objectified

objectifiedDirected by: Gary Huswit

Friday, May 8 – Thursday, May 21

From the maker of HELVETICA comes a new documentary that explores the stuff that surrounds us and the people responsible for it. Interviewing design-world stars who create objects for Apple, Muji, IKEA and others, the film looks at the inspiration at work behind everything from toothbrushes to hi-tech gadgets. In thoughtful and revealing conversations, some of the world’s most influential designers illuminate the process of making their ideas concrete, and the increasingly urgent need to find sustainable design solutions for the future.

Participants currently include: Paola Antonelli (Museum of Modern Art, New York), Chris Bangle (BMW Group, Munich), Andrew Blauvelt (Walker Art Center, Minneapolis), IDEO (Palo Alto), Jonathan Ive (Apple, California), Dieter Rams (Kronberg, Germany), Karim Rashid (New York), Alice Rawsthorn (International Herald Tribune), Rob Walker (New York Times Magazine).

“Beautiful… a fascinating analysis of the design business exclusively from the vantage point of designers.”


– indieWIRE

NR, 75 Minutes
Plexifilm, USA, 2009
Official Website: http://www.objectifiedfilm.com/

Source via: IFC Center

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