More pictures of the MoMA Atlantic/Pacific Street art outside the museums walls. By the way, I’m in this train station almost everyday to get home. That means I get to see these replications, almost everyday, FOR FREE!
Conceived by Doug Jaeger, founder of thehappycorp, the purpose of the underground campaign is to create a greater awareness of the MoMA collection housed at their Midtown location. For casual passersby, signs posted at payphones throughout the station instruct on how to dial the toll-free MoMA factline for audio information about the works, but planners can download the full audio commentary to iPods, making it that much easier to get a little cultured. In addition to the audio features, a customized project website includes a map and guide to the artworks.
Picture Source via: MoMA Atlantic/Pacific